2011 TOC Frankfurt Program

Tools of Change Frankfurt will feature a full day of cutting-edge keynotes and panel discussions by key figures in the worlds of publishing and technology.

Confirmed TOC speakers for 2011 include Mitch Joel (Six Pixels of Separation) and Oliver Reichenstein (Information Architects). Schedule subject to change.

TimeScheduled Speakers, Sessions and Locations
8:00 to 8:30BREAKFAST AND REGISTRATION
8:30 to 9:00KEYNOTE: Bob Stein
9:00 to 9:30KEYNOTE: Oliver Reichenstein: Reading Typography—Writing Typography. What makes us read and what makes us write on screen devices?
9:30 to 10:00KEYNOTE: Mitch Joel: Six Pixels of Separation - How Publishing Connects in a Connected World
10:00 to 10:20COFFEE BREAK
10:20 to 11:05David Gosen: Take a tablet! How connected devices are changing consumer behaviour todayMark Bide with Jonathan Nowell and Philip Downer: Key Market Developments - The future of bookselling - statistics and trendsSebastian Posth: Current Developments in Setting Standards for Rights Licensing and Sales MetadataKate Wilson, Neal Hoskins: Kids' Digital Publishing: Where stories, pictures and words go next Innovators' Program: Social Reading/Sharing: Matteo Berlucchi, aNobii; Henrik Berggren, Readmill
11:10 to 11:55Mikolaj Malaczynski and Mateusz Frukacz: The Future of E-books is in the Cloud, Not E-readers - What publishers need to knowBrian Green with John Ingram, Frank Thurmann, Bob Jackson: Wholesalers in TransitionDaniel Rhatigan and Vladimir Levantovsky Good typography for e-booksAliza Sherman: Digital Marketing ToolsInnovators' Program: New Ways to Sell: Justo Hidalgo of 24symbols; Anna Lewis and Oli Brooks of ValoBox
12:00 to 12:45Kate Spelman and Alain Strowel: Global Perspectives on Copyright Law in the Digital EraGraham Bell, Johanna Brinton, Marco Ghezzi, Sarah Hilderley: Promoting Products from the Infinite Shelf: Richer metadata for e-book marketingSanders Kleinfeld and Josh Mullineaux: HTML5 for PublishersTodd Sattersten: The Book as a StartupInnovators' Program:
User Experience Pt. 1: Arthur van Keulen of Jongbloed; Trevor Klein, Somethin' Else; Joanna Rahim & Will Tinsdeall, The Galton Lab
12:45 to 1:45LUNCH
1:45 to 2:30Stefano Mauri, Eric Marbeau, Jesus Badenes, Cora Stephan: How much to pay for an e-book? And who decides? - TBAPaola Mazzucchi with Michael Healy and Noah Genner: Responding to Disruptive Change in the Supply ChainAlastair Horne, Brian O'Leary, Sheila Bounford: "Grappling with the Ineffable" - A Transatlantic Dialogue About New Directions and WorkflowsArantza Larrauri, Patricia Arancibia, Matilde Sanz: The State of Spanish Language Digital PublishingInnovators' Program: User Experience Pt. 2: Jonas Lennermo, ustwo; Valla Vakili, Small Demons; Sophie Sampson, FictionalProjects.com
2:35 to 3:20Joe Wikert with Gus Balbontin and Timo Boezeman: Going Digital - Case Studies in ConversationRonald Schild with Peter Brantley, Bill McCoy and Mark Bide: Standards Pt. 1: Making standards in the 21st centuryAnna von Veh: Improvising Madly: Agile workflows and integrated digital strategyAkshay Pathak: The State of Digital Publishing in IndiaInnovators' Program: Innovative Collaborations: Max Whitby, Touch Press; Henry Volans, Faber
3:25 to 4:10Andrew Albanese in conversation with Elizabeth Wood: Worldreader: Nurturing New Readers WorldwidePieter Swinkels, Arantza Larrauri, Mark Bide: Remaking the Supply ChainYoshihisa Narui, Bill McCoy, Bill Kasdorf, moderated by Francis Cave: Standards Pt. 2 - Updates and forecast for standardsSheila Bounford, Jo Henry, Theresa Horner
Consumer Book Buying Behaviour: How Publishers, Distributors and Retailers Can Best Collaborate to Gather and Act Upon Consumer Data
Christophe Maire, Justo Hidalgo, Richard Nash, Matt Tempelis: Publishing Startups and the Investment Ecosystem in the EU
4:10 to 4:30COFFEE BREAK
4:30 to 5:00Jason Epstein and Dane Neller with Sophie Rochester: Innovations in Point of Sale Print Technology: The Espresso Book Machine as a New Digital-to-Print at Retail Sales Channel.
5:00 to 5:40Innovators Ignite: Michael Kowalski, Maya Bisineer, Ramy Habeeb, Max Whitby, Dean Johnson, Kate Wilson, Christopher Riley, Joe Wikert

5:40 to 6:00Joe Wikert in conversation with Ruediger Wischenbart: Digital Overview & Predictions for Global Markets by Region

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