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TOC Blog:

Ending the TOC Conference, But Still Pushing Tools of Change for Publishing
Cultural capital goes commercial
Why ebooks & why green e-publishing?
Earned Attention: More than a stack of paper
Numbers never lie…unless you’re talking social media

Publishing Perspectives

Cool Idea: Quantas Airline Publishes Short Books Tailored for a Flight
So Long City, Books are Going Country as “Farm Lit” Hits Big
Is Interactive Fiction Finally Reaching Critical Mass?
Why Interactive Fiction is “Just Really Hard to Do”
Book Marketing Q&A: Melissa Milsten Builds New Partnerships for Random House

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Applications of altmetrics allows for nuanced innovation in publishing
BBC’s Ian Forrester discusses innovations in storytelling
Meet keynote speaker Horace Dediu

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Where is publishing headed? What does it mean to "go digital"? Explore the options and the digital tools available to the publishing industry at TOC Frankfurt.

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