2:35 to 3:20 p.m.
We all now live in a world of fast-changing technologies where new innovations ‘today’ could well be superseded by others in a matter of weeks, and the rate of change is only increasing. This is nowhere more true than in the publishing industry.
While we can only guess what the next change might be, being ready to react quickly is critical for publishers. And establishing an agile workflow is arguably the best way to do this. This presentation will explore how publishers might establish integrated, flexible and responsive (or agile as we will call it) workflows to meet these ongoing changes and demands for new products, services, platforms and experiences.
However, integrating creative practice, business needs and agile and structured workflows can be challenging. While publishers have long heard about the benefits of such workflows, they have also wondered how to establish and realise these benefits while retaining creativity and realising business goals. Does structure kill creativity? Are they opposed? Which workflow is the best for the business?
To answer such questions, Mike McNamara and Anna von Veh will look at a variety of agile workflows, using different technologies. While technology is one part of the solution, it must answer a business need and also be responsive to the people who use it. They’ll look at which workflow to use depending on the size of the company, the budget and the market, and offer practical suggestions that publishers can implement when returning to their own environments.
Agile workflows and an integrated digital strategy will enable publishers to continue to create and design wonderful content, and continue to grow and prosper. We are all having to improvise madly in the digital world and having a structure and strategy that enables us to do so is key.
Mike McNamara is managing director of Araman Consulting Ltd & Outsell-Gilbane UK Affiliate. He has more than 30 years’ experience in IT with a variety of software and hardware vendors including over 20 years providing SGML/XML Content Management and Publishing production solutions to a wide variety of high profile UK and European Commercial and Technical Publishers.
Anna von Veh is passionate about the need to integrate the technical, creative and business sides of publishing, and believes that it is particularly vital in the digital age. Having worked in educational publishing for many years, she knows the importance and desirability of a well-managed workflow, the importance of user-centric design, and the vital role of good content, and people, management. Most recently Anna worked at Pearson, New Zealand, as editorial and production manager, and was the NZ representative on the Australia-NZ project team for the global Pearson Content Management Project. Anna now works as a consultant at Say Books, a digital publishing services company in Auckland, New Zealand.