APIs in Publishing: Sell Your Content, Engage Your Audience
1:15 to 2:05 p.m.
Alabaster I + II
The glue that connects the web and mobile is also helping companies explore new business models. These APIs, as they’re known, are used by Netflix to reach over 800 devices, including phones, tablets, TVs and more. They’re also what makes social media trackable and scalable. With all this potential, APIs have still not been widely used in publishing. The opportunity is right there and the technology isn’t that complex. APIs can rapidly expand the places your content is read and sold. At the same time, there are a myriad of possibilities for engaging with the readers of your works. Social networks have proven that APIs can be effective in reaching and interacting with people. In this talk, we show how the strategy behind these organizations can be applied to publishing.
Oliver Brooks, ValoBox and CompletelyNovel
Adam DuVander, ProgrammableWeb
Anna Lewis, ValoBox
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