Digital marketing tools

11:10 to 11:55 a.m.
Gold II

An overview of digital and online marketing tools and how publishers can use them to effectively market books and authors. Included in the overview will be:

• Using QR Codes Webcasts – using Skype, Zipcast, GoToMeeting and other tools to create multimedia live and archived presentations between author and reading groups.
• Video hosting – YouTube, Vimeo, Viddler, and maybe also Ustream.tv and tools you can use with a wifi enabled or 3G phone like Qik, FlixWagon
• Audio sharing – Cinch, Audioboo.fm, Hipcast, Chirbit, Tweetmic, especially from your mobile phone but also on the Web
• Location-based technologies: leveraging Foursquare, GoWalla, Intersect, Instagram, even Foodspotting, etc. for compelling “place-based” campaigns
• Social event sharing sites for Book Tours & Appearances – Eventbrite, Plancast, BookTour.com, Lanyrd

The Speaker

Aliza Sherman is a Web pioneer, digital strategist, and social mobile media innovator and commentator. She speaks around the world and writes about social and mobile media and marketing, practical uses of new technologies, and women’s technology and business issues. In 2010, she launched a digital and mobile strategy consultancy, Mediaegg. She has published nine books and is a regular contributor to Web Worker Daily and Mashable.