• High quality keynotes at TOC Frankfurt from industry innovators like Mitch Joel (Six Pixels of Separation), Oliver Reichenstein (Information Architects), Lawrence Liang (co-author of Media Piracy in Emerging Economies) and Jason Epstein (On Demand Books)

• Demos and Q&As with companies and individuals who are doing groundbreaking work in publishing, including Justo Hidalgo (24Symbols) and Arthur van Keulen (Jongbloed)

• Informed lessons at Social Media Meets Publishing about how to successfully integrate social media into your marketing and publicity strategies, with talks by Aliza Sherman (Media Egg), Arne Klempert (Fleishman-Hillard), Sam Missingham (the Bookseller) and more.

• Networking opportunities with publishing and technology professionals who are shaping the future of our industry.

Register for TOC Frankfurt today at €449 + 19% VAT and save €150.

Register for TOC’s Social Media Workshop today at €219 + 19% VAT and save €130.

We look forward to seeing you in Frankfurt!

The Frankfurt Book Fair and O’Reilly Media, Inc. are teaming up with international publishing standards organisation EDItEUR to offer a full-day Supply Chain track at this year’s Tools of Change for Publishing Frankfurt Conference on Tuesday, 11 October 2011.

The new track will be held in lieu of the International Supply Chain Meeting, which has been a staple of the Frankfurt Book Fair calendar for 32 years. EDItEUR will devise a full day of sessions, speakers and panels relevant to the international publishing supply chain that will be integrated into the overall TOC Frankfurt program.

“EDItEUR is delighted to be joining with Tools of Change Frankfurt”, said Executive Director Mark Bide. “Our stakeholder community brings a different perspective on the operational challenges facing the book and e-book supply chains, with a particular focus on supply chain efficiency and effectiveness”.

Now in its third year, TOC Frankfurt will once again connect the people, content and conversations along the cutting edge of global publishing and technology. “This year’s program will provide a unique focus on data, design, development and deployment along with a special emphasis on the change in Tools of Change”, said Kat Meyer, Co-Chair and Community Manager for Tools of Change. Confirmed speakers for the Supply Chain track include Peter Brantley (Internet Archive/Open Book Alliance), Philip Downer (Former CEO of Borders UK), John Ingram (Ingram), Bill McCoy (IDPF) and Jonathan Nowell (Nielsen Book).

Thomas Minkus, VP, Emerging Media & English-Language Markets for the Frankfurt Book Fair, added, “TOC Frankfurt offers publishers the practical know-how to meet the demands of their digital business while maximizing profitability. The EDItEUR track will provide attendees with new solutions for enhancing discoverability and for optimising the way their books reach readers”.

An early bird rate of €449 + 19% VAT is in effect until 29 July 2011. For additional details, please visit www.tocfrankfurt.com or contact Thomas Minkus at minkus@book-fair.com.

EDItEUR is the international group coordinating development of the standards infrastructure for electronic commerce in the book, e-book and serials sectors. Established in 1991, EDItEUR is a truly international organisation with 90 members from 17 countries, including Australia, Canada, Japan, South Africa, United States and most of the European countries.

The Frankfurt Book Fair is the biggest book and media fair in the world – with around 7,500 exhibitors from over 110 countries. It also organises the participation of German publishers at around 20 international book fairs. It maintains the most visited website worldwide for the publishing industry at www.book-fair.com and its directory of decision-makers in the book and media industries features around 31,000 contacts. The Frankfurt Book Fair is a subsidiary of the German Publishers & Booksellers Association.

O’Reilly Media spreads the knowledge of innovators through its books, online services, magazines, research, and conferences. Since 1978, O’Reilly has been a chronicler and catalyst of leading-edge development, homing in on the technology trends that really matter and galvanizing their adoption by amplifying “faint signals” from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.

Visit the Keynote Video page to watch all the videos.

Keynote presenters at the 2010 TOC Frankfurt conference included:

• Andrew Savikas, Stop, Look, & Listen: Why Publishing is About Solving Problems, not Selling Books
• Pablo Arrieta, Publishing and Reading Beyond Borders
• Douglas Rushkoff, Program or Be Programmed: Ten Commands for a Digital Era
• Jeff Jarvis, The End of the Parenthesis

Johnson will join Rhys Cazenove of Enhanced Editions and Neal Hoskins of Winged Chariot Press to offer some ground rules on how to choose which books are the best bet investment-wise as apps; how to select a developer who is a good fit for your goals; and how to promote your apps.

Meanwhile, keynote speaker Jeff Jarvis brings the subject of “publicness” up for discussion in one of his latest posts on BuzzMachine — a reference to his forthcoming book, Public Parts: The price of privacy, the value of publicness. Jarvis will broach this subject in his keynote The End of the Parenthesis from 5:30 p.m. to 6:00 p.m. in the room Westend I.

TOC Frankfurt will take place next Tuesday, 5 October, at the Frankfurt Marriott Hotel. Space is limited but there is still time to register for more than 25 keynotes and panel sessions on the most important issues facing your company in the digital age.

Remember to use hashtag #TOCF10 to contribute to the discussion and follow the latest TOC Frankfurt news on Twitter.

Watch the full interview here and register today to hear more from Bridle and more than 25 other digital pioneers at TOC Frankfurt:

Based in the UK, James Bridle created Bookkake, a small publisher using new technologies to bring new life to independent publishing, and Bkkeepr, an attention data service for bibliophiles. He writes about books and the publishing industry at booktwo.org and runs a series of websites including Quietube, an accidental anti-censorship proxy for the Middle East. In 2009 he helped launch Enhanced Editions, the first ereading application with integrated audiobooks.

In one of our morning keynotes, Pablo Arrieta, a native of Colombia who runs his own training facility (Monitor CD) and is a university professor in both Universidad Javeriana and Universidad de los Andes, in Bogotá, will explore how it feels to live in a connected world but located in a country where some of the tools changing the publishing industry are not legally distributed.

Shortly after the US release of the iPad, Arrieta saved the day at an international Spanish Language Day reading event by introducing a group of young Colombian students and their teacher to the device.

Tools of Change Frankfurt is just two weeks away! Register today to hear more from Pablo Arrieta and more than 30 leaders from the worlds of publishing and technology.

Huw Alexander, Rights & Digital Sales Manager, SAGE Publications
Patricia Arancibia, Manager, International Content at Barnes and Noble’s Digital Group
Ann Betts, Commercial Director, Nielsen Book
Liza Daly, founder, ThreePress
Cheng Han, co-founder and CEO, Dynomedia
Neal Hoskins, owner, Winged Chariot Press
John Oakes, co-founder, OR Books
Richard Padley, Managing Director, Semantico Limited
Nick Ruffilo, CIO/CTO, BookSwim.com

Be sure to check out our growing list of speakers — we will be announcing more in the coming days.

Also stay tuned for the unveiling of our complete program. Topics already on the agenda include:
• The ins and outs of direct to consumer sales
• A look at the effectiveness of subscription-based payment models
• The latest advances to the EPUB format
• The nuts and bolts of Google Editions, and how it is being received worldwide
• Book design in the digital age
• Harnessing the social web and maximizing the benefit of online communities

Register today if you haven’t already and don’t forget to join our community, where you can exchange thoughts and opinions with other TOC attendees, past and present.

We are pleased to announce several new speakers for Tools of Change Frankfurt 2010. They represent a broad range of voices and opinions, from Google Books and startups like Enhanced Editions to social media experts and creatives who are revolutionising the art of storytelling .

Visit our speaker page to read bios of each of them and check back here for more program announcements in the coming weeks. You can also subscribe to our RSS feed to receive updates automatically.

Pablo Arrieta, professor, digital and web designer

James Bridle, founder of Bookkake and creator of Bkkeepr

Rhys Cazenove, co-founder of Enhanced Editions

Nick Harkaway, author and blogger

Jeff Howe, founder of “One Book, One Twitter”, a Twitter-based book club

Richard Nash, founder of Cursor

Chris Palma, Strategic Partner Development Manager, Google

Kate Pullinger, creator of the digital fiction project Inanimate Alice

Eoin Purcell, publishing industry analyst and Editor of Irish Publishing News

Sophie Rochester, founder and Editor of The Literary Platform

Space is limited. Register today for Tools of Change Frankfurt 2010!

Check back next week for new speaker and program announcements, or subscribe to our RSS feed to receive regular updates.

We look forward to seeing you in Frankfurt!

Registration is now open at www.tocfrankfurt.com. An Early Bird rate of 429 euros + 19 per cent VAT is valid until 31 May 2010 (regular rate is 499 euros + 19 per cent VAT). In addition, TOC Frankfurt’s redesigned website will feature new and improved tools for staying informed about speaker and programme updates, including a news section. Attendees can once again utilise the site’s online community to establish and maintain contacts before and after the conference.

What’s in store for attendees of TOC Frankfurt 2010?

Co-organised by the Frankfurt Book Fair and O’Reilly Media, TOC Frankfurt will feature a full day of incisive keynotes and engaging panels and once again delve into the biggest issues facing an industry in flux. From changing media habits to user-generated content, transmedia storytelling to e-book pricing, TOC Frankfurt will cover the topics that are key to any company’s long-term digital strategy.

Attendees of TOC Frankfurt will come face to face with top publishing professionals, entrepreneurs and potential business partners who will deliver a broad range of practical solutions. “TOC Frankfurt will give publishing and technology professionals from all over the world the means to navigate and even help shape the changing media landscape,” said Thomas Minkus, VP Emerging Media & English Language Markets for the Frankfurt Book Fair.

Over 30 countries represented at TOC Frankfurt 2009

Last year’s Tools of Change Frankfurt drew around 350 professionals from over 30 countries including USA, Great Britain, China and Brazil. The event featured more than 20 high-quality keynotes and panel discussions. Speakers included trade publishing executives like Sara Lloyd, Digital Director of Pan Macmillan; novelist, blogger and technology activist Cory Doctorow; Lexcycle’s Neelan Choksi; along with representatives of Google Book Search, The Guardian, the Internet Archive, and many more.

TOC Frankfurt 2010 will once again feature some of the most pertinent and innovative voices from the front lines of the changing media landscape. Workshops and networking events will also offer a forum for engaging with top publishing and technology professionals from all over the world. Programme details will be available shortly at www.tocfrankfurt.com.

TOC Frankfurt will take place on 5 October 2010 from 8:30 a.m. to 6 p.m. at a location convenient to the Fair.

About the Frankfurt Book Fair

The Frankfurt Book Fair is the biggest book fair in the world – with more than 7,000 exhibitors from over 100 countries. It maintains the most visited website worldwide for the publishing industry at www.book-fair.com. It also organises the participation of German publishers at more than 25 international book fairs and is associated with the Cape Town Book Fair in South Africa and the Abu Dhabi International Book Fair. The Frankfurt Book Fair is a subsidiary of the German Publishers & Booksellers Association.

About O’Reilly Media

O’Reilly Media spreads the knowledge of innovators through its books, online services, magazines, research, and conferences. Since 1978, O’Reilly has been a chronicler and catalyst of leading-edge development, homing in on the technology trends that really matter and galvanizing their adoption by amplifying “faint signals” from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.

Contact

Thomas Minkus, phone +1 212 794 2851, E-mail: minkus@book-fair.com

Britta Friedrich, phone +49 (0) 69 2102 145, E-mail: friedrich@book-fair.com

Contact for the media:

Press & Corporate Communications, Frankfurt Book Fair

Katja Böhne, Press Officer, phone: +49 (0) 69 2102-138, press@book-fair.com

Nina Klein, Director Press Office, phone: +49 (0) 69 2102-165, klein@book-fair.com

> Press information online > www.book-fair.com/press_releases

> Photos in print quality > www.book-fair.com/press_photos