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	<description>Tools of Change Frankfurt</description>
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		<title>Applications of altmetrics allows for nuanced innovation in publishing</title>
		<link>http://tocfrankfurt.com/2012/applications-of-altmetrics-allows-for-nuanced-innovation-in-publishing</link>
		<comments>http://tocfrankfurt.com/2012/applications-of-altmetrics-allows-for-nuanced-innovation-in-publishing#comments</comments>
		<pubDate>Mon, 24 Sep 2012 19:38:57 +0000</pubDate>
		<dc:creator>Siobhan O'Leary</dc:creator>
				<category><![CDATA[Conference Updates]]></category>

		<guid isPermaLink="false">http://tocfrankfurt.com/?p=11222</guid>
		<description><![CDATA[Applications of altmetrics allows for nuanced innovation in publishing (via Tools of Change for Publishing) The digital transformation in publishing is bringing forth more than new reading platforms, gadgets and distribution options — it also brings a wealth of data publishers have never before had access to, data that can be applied to new marketing [...]]]></description>
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       The digital transformation in publishing is bringing forth more than new reading platforms, gadgets and distribution options — it also brings a wealth of data publishers have never before had access to, data that can be applied to new marketing and production strategies, and used to help create more&hellip;
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		<title>BBC&#8217;s Ian Forrester discusses innovations in storytelling</title>
		<link>http://tocfrankfurt.com/2012/bbcs-ian-forrester-discusses-innovations-in-storytelling</link>
		<comments>http://tocfrankfurt.com/2012/bbcs-ian-forrester-discusses-innovations-in-storytelling#comments</comments>
		<pubDate>Wed, 19 Sep 2012 20:47:27 +0000</pubDate>
		<dc:creator>Siobhan O'Leary</dc:creator>
				<category><![CDATA[Conference Updates]]></category>

		<guid isPermaLink="false">http://tocfrankfurt.com/?p=11150</guid>
		<description><![CDATA[Perceptive Media: Undoing the limitations of traditional media (via Tools of Change for Publishing) Recent research indicates a clear desire for interactive engagement in storytelling on the part of audiences. Researchers at the BBC are pioneering the concept of engagement and content personalization with their Perceptive Media experiment. The Next Web’s managing editor Martin Bryant [...]]]></description>
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       Recent research indicates a clear desire for interactive engagement in storytelling on the part of audiences. Researchers at the BBC are pioneering the concept of engagement and content personalization with their Perceptive Media experiment. The Next Web’s managing editor Martin Bryant took a look&hellip;
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		<title>Meet keynote speaker Horace Dediu</title>
		<link>http://tocfrankfurt.com/2012/meet-keynote-speaker-horace-dediu</link>
		<comments>http://tocfrankfurt.com/2012/meet-keynote-speaker-horace-dediu#comments</comments>
		<pubDate>Wed, 19 Sep 2012 20:44:06 +0000</pubDate>
		<dc:creator>Siobhan O'Leary</dc:creator>
				<category><![CDATA[Conference Updates]]></category>

		<guid isPermaLink="false">http://tocfrankfurt.com/?p=11145</guid>
		<description><![CDATA[Kindle Fire vs iPad: &#8220;Good enough&#8221; will not disrupt (via Tools of Change for Publishing) With its recent release of the new Kindle Fire HD tablets, some have argued that Amazon has declared war on Apple and its iPad. But how serious is the threat? Are the two companies even playing the same game? I [...]]]></description>
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<p>
With its recent release of the new Kindle Fire HD tablets, some have argued that Amazon has declared war on Apple and its iPad. But how serious is the threat? Are the two companies even playing the same game? I reached out to analyst Horace Dediu, founder and author of Asymco, to get his take. Dediu&hellip;
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		<title>Webcast with speaker Joe Regal of ZolaBooks</title>
		<link>http://tocfrankfurt.com/2012/webcast-with-speaker-joe-regal-of-zolabooks</link>
		<comments>http://tocfrankfurt.com/2012/webcast-with-speaker-joe-regal-of-zolabooks#comments</comments>
		<pubDate>Tue, 18 Sep 2012 15:53:41 +0000</pubDate>
		<dc:creator>Siobhan O'Leary</dc:creator>
				<category><![CDATA[Conference Updates]]></category>

		<guid isPermaLink="false">http://tocfrankfurt.com/?p=11129</guid>
		<description><![CDATA[Tune in on Wednesday, Sept. 19th, to hear TOC Chair and Community Manager Kat Meyer&#8217;s conversation with TOC Frankfurt speaker Joe Regal of ZolaBooks. 1pm &#8211; San Francisco &#124; 9pm &#8211; London &#124; 4pm &#8211; New York &#124; Thu, Sep 20th at 6am &#8211; Sydney &#124; Thu, Sep 20th at 5am &#8211; Tokyo &#124; Thu, [...]]]></description>
			<content:encoded><![CDATA[<p>Tune in on <strong>Wednesday, Sept. 19th</strong>, to hear TOC Chair and Community Manager Kat Meyer&#8217;s <a href="http://oreillynet.com/pub/e/2395">conversation</a> with TOC Frankfurt speaker Joe Regal of ZolaBooks.</p>
<p>1pm &#8211; San Francisco <span>| 9pm &#8211; London | 4pm &#8211; New York | Thu, Sep 20th at 6am &#8211; Sydney | Thu, Sep 20th at 5am &#8211; Tokyo | Thu, Sep 20th at 4am &#8211; Beijing | Thu, Sep 20th at 1:30am &#8211; Mumbai</span></p>
<p><a href="http://tocfrankfurt.com/2012/webcast-with-speaker-joe-regal-of-zolabooks/screen-shot-2012-09-18-at-5-50-07-pm" rel="attachment wp-att-11130"><img class="alignleft size-thumbnail wp-image-11130" title="Screen Shot 2012-09-18 at 5.50.07 PM" src="http://tocfrankfurt.com/wp-content/uploads/2012/09/Screen-Shot-2012-09-18-at-5.50.07-PM-150x150.png" alt="" width="150" height="150" /></a>For former literary agent Joe Regal, the current ebook ecosystem is missing a few things. Chief among them, a centralized, online platform for all stakeholders in the book and publishing community to participate in the discussion (and commerce) around ebooks. Regal&#8217;s attempt to provide such a platform is ZolaBooks &#8211; an ebook retailer designed to benefit everyone who involved in the conversation around books &#8211; readers, curators, authors, bookstores and publishers.</p>
<p>Join Regal (Zola&#8217;s CEO) for a guided tour of ZolaBooks, and a discussion about the ebook landscape &#8211; including Zola&#8217;s &#8220;open&#8221; approach, DRM, the disintermediative nature of the current dominant ebook retailers, the impact of the DoJ&#8217;s ruilng on competition in the ebook space, the importance of <a href="http://tocfrankfurt.com/2012/webcast-with-speaker-joe-regal-of-zolabooks/screen-shot-2012-09-18-at-5-50-24-pm" rel="attachment wp-att-11131"><img class="alignleft size-thumbnail wp-image-11131" title="Screen Shot 2012-09-18 at 5.50.24 PM" src="http://tocfrankfurt.com/wp-content/uploads/2012/09/Screen-Shot-2012-09-18-at-5.50.24-PM-150x150.png" alt="" width="150" height="150" /></a>curation that marries the best of human know-how and algorithms, and much much more.</p>
<p>We&#8217;ll leave plenty of time for audience questions, so come prepared to participate in what is sure to be a compelling discussion.</p>
<p>Joe Regal has spent more than two decades in publishing, starting at the Russell &amp; Volkening Literary Agency, where he worked with Pulitzer Prize-winning authors Anne Tyler, Eudora Welty, and Annie Dillard, as well as Nobel Prize-winner Nadine Gordimer. He founded his own agency, Regal Literary, in 2002; there he represented books as diverse as Big Fish, The Time Traveler&#8217;s Wife, Shantaram, The Master and Margarita, Scott Pilgrim,The Tao of Wu, and The Traveler. He co-founded Zola Books in 2011 as the first truly integrated social eBook retailer, creating an alternative ecosystem that empowers writers, publishers, independent booksellers, and curators. Zola is an open-platform retailer that carries books from most major publishers and makes them available on all web-enabled devices, including the Nook, iPad, Kobo, and yes, most Kindles.</p>
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		<title>TOC Frankfurt early bird expires tomorrow, 31 July 2012!</title>
		<link>http://tocfrankfurt.com/2012/toc-frankfurt-early-bird-expires-tomorrow-31-july-2012</link>
		<comments>http://tocfrankfurt.com/2012/toc-frankfurt-early-bird-expires-tomorrow-31-july-2012#comments</comments>
		<pubDate>Mon, 30 Jul 2012 17:19:43 +0000</pubDate>
		<dc:creator>Siobhan O'Leary</dc:creator>
				<category><![CDATA[Conference Updates]]></category>

		<guid isPermaLink="false">http://tocfrankfurt.com/?p=10874</guid>
		<description><![CDATA[On Tuesday, 9 October 2012, Tools of Change Frankfurt will once again showcase bold innovators who are shaping the new publishing ecosystem with fresh thinking and transformative approaches. Register by 31 July to take advantage of our early bird rate of € 449 (plus VAT) and save 25%. Space is limited! How can you use [...]]]></description>
			<content:encoded><![CDATA[<p>On Tuesday, 9 October 2012, <a href="http://www.book-fair.com/toc" target="_blank">Tools of Change Frankfurt</a> will once again showcase bold innovators who are shaping the new publishing ecosystem with fresh thinking and transformative approaches.</p>
<p><a href="http://www.book-fair.com/toc" target="_blank">Register by 31 July</a> to take advantage of our early bird rate of € 449 (plus VAT) and save 25%. Space is limited!</p>
<p>How can you use APIs to create a serious business advantage? What impact is mobile content having on emerging markets? How is the author-publisher relationship changing and what are the latest global updates from Amazon, Google and Apple? Learn this and more from:</p>
<ul>
<li><strong>Dr. Naif Al-Mutawa</strong>,<strong> </strong>acclaimed social entrepreneur and creator of “The 99″</li>
<li><strong>Horace Dediu</strong>, renowned mobile industry analyst</li>
<li><strong>Nathan Eagle</strong>, one of world’s leading mobile developers and co-founder of JANA</li>
<li><strong>Kelly Gallagher</strong>,<strong> </strong>Bowker</li>
<li><strong>Claudia Mazzucco</strong>, CEO of Atlantyca</li>
<li><strong>Laura Hazard Owen</strong>, Paid Content</li>
<li><strong>Charlie Redmayne</strong>, CEO of Pottermore , and more…</li>
</ul>
<p>TOC Frankfurt will once again feature the popular <a href="http://tocfrankfurt.com/2011-program/editeur-supply-chain-track-2012" target="_blank">Supply Chain</a> track, organised by <strong>EDItEUR</strong>.</p>
<p><strong>NEW</strong> – Get tips on how to optimise metadata to enhance discoverability both on and offline at the first <a href="http://tocfrankfurt.com/2011-program/toc-frankfurt-metadata-workshop" target="_blank">Metadata goes global workshop</a> on <strong>Thursday, 11 October 2012</strong>.</p>
<p>We look forward to seeing you there!</p>
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		<title>TOC Frankfurt is back for a fourth year! Early bird until July 31st</title>
		<link>http://tocfrankfurt.com/2012/toc-frankfurt-is-back-for-a-fourth-year-early-bird-until-july-31st</link>
		<comments>http://tocfrankfurt.com/2012/toc-frankfurt-is-back-for-a-fourth-year-early-bird-until-july-31st#comments</comments>
		<pubDate>Tue, 26 Jun 2012 13:32:10 +0000</pubDate>
		<dc:creator>Siobhan O'Leary</dc:creator>
				<category><![CDATA[Conference Updates]]></category>

		<guid isPermaLink="false">http://tocfrankfurt.com/?p=10745</guid>
		<description><![CDATA[The best and brightest in our global publishing and technology community will gather for the fourth year in a row for Tools of Change Frankfurt on Tuesday, 9 October 2012. The Frankfurt Book Fair and O’Reilly Media are teaming up once again to bring you a full day of insightful keynotes, sessions and networking opportunities [...]]]></description>
			<content:encoded><![CDATA[<p>The best and brightest in our global publishing and technology community will gather for the fourth year in a row for Tools of Change Frankfurt on <strong>Tuesday, 9 October 2012</strong>. The Frankfurt Book Fair and O’Reilly Media are teaming up once again to bring you a full day of insightful keynotes, sessions and networking opportunities on the eve of the Frankfurt Book Fair (10-14 October). <a href="http://tocfrankfurt.com/register">Register</a> by July 31st to take advantage of our early bird rate!</p>
<p><strong>From Transition to Transformation — The New Publishing Ecosystem</strong></p>
<p>New session formats and topics will offer a mix of practical tips and visionary ideas to help you navigate the publishing industry’s ongoing evolution.</p>
<p>Topics will include:</p>
<ul>
<li>Optimising discovery</li>
<li>Digital authoring and design tools</li>
<li>Trends and forecasts in e-commerce HTML5 for publishers</li>
<li>Content strategy and customisation</li>
<li>The audience as collaborator</li>
<li>Persuasion marketing</li>
<li>Capturing and understanding consumer data</li>
<li>Shifts in business models and modes of delivery</li>
</ul>
<p><strong>The Supply Chain track is back!</strong></p>
<p>Following the overwhelming success of TOC Frankfurt’s introduction of the Supply Chain track last year, EDItEUR will be joining us once again with a full day track of programming.</p>
<p>TOC Frankfurt will take place on <strong>Tuesday, 9 October 2012</strong>, from 8:30 a.m. to 6 p.m. at the Frankfurt Marriott Hotel. Register by July 31st to take advantage of our Early Bird rate of € 449 plus 19% VAT (regular price € 599 plus VAT).</p>
<p>We look forward to seeing you there!</p>
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		<title>TOC Frankfurt Early Bird ends this Friday, July 29</title>
		<link>http://tocfrankfurt.com/2011/toc-frankfurt-early-bird-ends-this-friday-july-29</link>
		<comments>http://tocfrankfurt.com/2011/toc-frankfurt-early-bird-ends-this-friday-july-29#comments</comments>
		<pubDate>Wed, 27 Jul 2011 17:09:38 +0000</pubDate>
		<dc:creator>Siobhan O'Leary</dc:creator>
				<category><![CDATA[Conference Updates]]></category>

		<guid isPermaLink="false">http://tocfrankfurt.com/?p=10312</guid>
		<description><![CDATA[There are just two days left to take advantage of our Early Bird rate for Tools of Change Frankfurt (Tuesday, October 11th) and TOC’s Social Media Meets Publishing Workshop (Thursday, October 13th). Register by Friday, July 29th, to get even more value for your euro with: High quality keynotes at TOC Frankfurt from industry innovators [...]]]></description>
			<content:encoded><![CDATA[<p>There are just two days left to take advantage of our Early Bird rate for <strong><a href="http://tocfrankfurt.com/2011-program ">Tools of Change Frankfurt</a> </strong>(Tuesday, October 11<sup>th</sup>) and <strong><a href="http://tocfrankfurt.com/toc-frankfurt-social-media-workshop ">TOC’s Social Media Meets Publishing Workshop</a></strong> (Thursday, October 13<sup>th</sup>). Register by Friday, July 29<sup>th</sup>, to get even more value for your euro with:</p>
<ul>
<li>High quality keynotes at TOC      Frankfurt from industry innovators like <strong>Mitch Joel</strong> (Six Pixels of Separation), <strong>Oliver      Reichenstein</strong> (Information Architects), <strong>Lawrence Liang</strong> (co-author of <em>Media Piracy      in Emerging Economies</em>)      and <strong>Jason Epstein</strong> (On Demand Books)</li>
</ul>
<ul>
<li>Demos and Q&amp;As with      companies and individuals who are doing groundbreaking work in publishing, including <strong>Justo Hidalgo</strong> (24Symbols) and <strong>Arthur van Keulen</strong> (Jongbloed)</li>
</ul>
<ul>
<li>Informed lessons at Social Media      Meets Publishing about how to successfully integrate social media into      your marketing and publicity strategies, with talks by <strong>Aliza Sherman</strong> (Media Egg), <strong>Arne Klempert</strong> (Fleishman-Hillard), <strong>Sam Missingham</strong> (<em>the Bookseller</em>) and more.</li>
</ul>
<ul>
<li>Networking opportunities with publishing      and technology professionals who are shaping the future of our industry.</li>
</ul>
<p><a href="http://tocfrankfurt.com/register">Register</a> for TOC Frankfurt today at €449 + 19% VAT and save €150.</p>
<p><a href="http://tocfrankfurt.com/register">Register</a> for TOC’s Social Media Workshop today at €219 + 19% VAT and save €130.</p>
<p>We look forward to seeing you in Frankfurt!</p>
<p>&nbsp;</p>
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		<title>Frankfurt Book Fair and O’Reilly Media to partner with EDItEUR for Tools of Change Frankfurt 2011</title>
		<link>http://tocfrankfurt.com/2011/frankfurt-book-fair-and-o%e2%80%99reilly-media-to-partner-with-editeur-for-tools-of-change-frankfurt-2011</link>
		<comments>http://tocfrankfurt.com/2011/frankfurt-book-fair-and-o%e2%80%99reilly-media-to-partner-with-editeur-for-tools-of-change-frankfurt-2011#comments</comments>
		<pubDate>Tue, 19 Jul 2011 09:55:36 +0000</pubDate>
		<dc:creator>Siobhan O'Leary</dc:creator>
				<category><![CDATA[Conference Updates]]></category>

		<guid isPermaLink="false">http://tocfrankfurt.com/?p=10264</guid>
		<description><![CDATA[The TOC conference program on Tuesday, 11 October at the Marriott Hotel in Frankfurt will feature a new supply chain track. The Frankfurt Book Fair and O’Reilly Media, Inc. are teaming up with international publishing standards organisation EDItEUR to offer a full-day Supply Chain track at this year’s Tools of Change for Publishing Frankfurt Conference [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The TOC conference program on Tuesday, 11 October at the Marriott Hotel in Frankfurt will feature a new supply chain track.</strong></p>
<p>The Frankfurt Book Fair and O’Reilly Media, Inc. are teaming up with international publishing standards organisation EDItEUR to offer a full-day Supply Chain track at this year’s Tools of Change for Publishing Frankfurt Conference on Tuesday, 11 October 2011.</p>
<p>The new track will be held in lieu of the International Supply Chain Meeting, which has been a staple of the Frankfurt Book Fair calendar for 32 years. EDItEUR will devise a full day of sessions, speakers and panels relevant to the international publishing supply chain that will be integrated into the overall TOC Frankfurt program.</p>
<p>“EDItEUR is delighted to be joining with Tools of Change Frankfurt”, said Executive Director Mark Bide. “Our stakeholder community brings a different perspective on the operational challenges facing the book and e-book supply chains, with a particular focus on supply chain efficiency and effectiveness”.</p>
<p>Now in its third year, TOC Frankfurt will once again connect the people, content and conversations along the cutting edge of global publishing and technology. “This year’s program will provide a unique focus on data, design, development and deployment along with a special emphasis on the <em>change</em> in Tools of Change”, said Kat Meyer, Co-Chair and Community Manager for Tools of Change. Confirmed speakers for the Supply Chain track include Peter Brantley (Internet Archive/Open Book Alliance), Philip Downer (Former CEO of Borders UK), John Ingram (Ingram), Bill McCoy (IDPF) and Jonathan Nowell (Nielsen Book).</p>
<p>Thomas Minkus, VP, Emerging Media &amp; English-Language Markets for the Frankfurt Book Fair, added, “TOC Frankfurt offers publishers the practical know-how to meet the demands of their digital business while maximizing profitability. The EDItEUR track will provide attendees with new solutions for enhancing discoverability and for optimising the way their books reach readers”.</p>
<p>An early bird rate of €449 + 19% VAT is in effect until 29 July 2011. For additional details, please visit <a href="http://www.tocfrankfurt.com">www.tocfrankfurt.com</a> or contact Thomas Minkus at <a href="mailto:minkus@book-fair.com">minkus@book-fair.com</a>.</p>
<p>&nbsp;</p>
<p>EDItEUR is the international group coordinating development of the standards infrastructure for electronic commerce in the book, e-book and serials sectors. Established in 1991, EDI<em>t</em>EUR is a truly international organisation with 90 members from 17 countries, including Australia, Canada, Japan, South Africa, United States and most of the European countries.</p>
<p>&nbsp;</p>
<p>The Frankfurt Book Fair is the biggest book and media fair in the world &#8211; with around 7,500 exhibitors from over 110 countries. It also organises the participation of German publishers at around 20 international book fairs. It maintains the most visited website worldwide for the publishing industry at www.book-fair.com and its directory of decision-makers in the book and media industries features around 31,000 contacts. The Frankfurt Book Fair is a subsidiary of the German Publishers &amp; Booksellers Association.</p>
<p>&nbsp;</p>
<p>O’Reilly Media spreads the knowledge of innovators through its books, online services, magazines, research, and conferences. Since 1978, O’Reilly has been a chronicler and catalyst of leading-edge development, homing in on the technology trends that really matter and galvanizing their adoption by amplifying “faint signals” from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.</p>
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		<title>New Keynote Videos from TOC Frankfurt</title>
		<link>http://tocfrankfurt.com/2010/new-keynote-videos-from-toc-frankfurt</link>
		<comments>http://tocfrankfurt.com/2010/new-keynote-videos-from-toc-frankfurt#comments</comments>
		<pubDate>Thu, 04 Nov 2010 16:17:33 +0000</pubDate>
		<dc:creator>Hannah Johnson</dc:creator>
				<category><![CDATA[Conference Updates]]></category>

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		<description><![CDATA[Full length keynote presentation videos are now online! Visit the Keynote Video page to watch all the videos. Keynote presenters at the 2010 TOC Frankfurt conference included: Andrew Savikas, Stop, Look, &#038; Listen: Why Publishing is About Solving Problems, not Selling Books Pablo Arrieta, Publishing and Reading Beyond Borders Douglas Rushkoff, Program or Be Programmed: [...]]]></description>
			<content:encoded><![CDATA[<p>Full length keynote presentation videos are now online!</p>
<p>Visit the <a href="http://tocfrankfurt.com/program/keynote-videos">Keynote Video page</a> to watch all the videos.</p>
<p>Keynote presenters at the 2010 TOC Frankfurt conference included:</p>
<ul>
<li><a href="http://tocfrankfurt.com/program/stop-look-listen-why-publishing-is-about-solving-problems-not-selling-books">Andrew Savikas</a>, Stop, Look, &#038; Listen: Why Publishing is About Solving Problems, not Selling Books</li>
<li><a href="http://tocfrankfurt.com/program/publishing-and-reading-beyond-borders">Pablo Arrieta</a>, Publishing and Reading Beyond Borders</li>
<li><a href="http://tocfrankfurt.com/program/program-or-be-programmed">Douglas Rushkoff</a>, Program or Be Programmed: Ten Commands for a Digital Era</li>
<li><a href="http://tocfrankfurt.com/program/the-end-of-the-parenthesis">Jeff Jarvis</a>, The End of the Parenthesis</li>
</ul>
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		<title>TOC Frankfurt kicks off in just one week!</title>
		<link>http://tocfrankfurt.com/2010/toc-frankfurt-kicks-off-in-just-one-week</link>
		<comments>http://tocfrankfurt.com/2010/toc-frankfurt-kicks-off-in-just-one-week#comments</comments>
		<pubDate>Tue, 28 Sep 2010 21:15:06 +0000</pubDate>
		<dc:creator>Siobhan O'Leary</dc:creator>
				<category><![CDATA[Conference Updates]]></category>

		<guid isPermaLink="false">http://tocfrankfurt.com/?p=9937</guid>
		<description><![CDATA[With just one week to go until hundreds of publishing and technology professionals converge on the Frankfurt Marriott Hotel for the second annual Tools of Change for Publishing Frankfurt conference, Publishing Perspectives continues its series of digital innovator interviews with a look at TOC speaker, Dean Johnson of Brandwidth. Johnson will join Rhys Cazenove of [...]]]></description>
			<content:encoded><![CDATA[<p>With just one week to go until hundreds of publishing and technology professionals converge on the Frankfurt Marriott Hotel for the second annual <strong>Tools of Change for Publishing Frankfurt</strong> conference, <a href="http://publishingperspectives.com/2010/09/apps-and-ebooks-readers-have-great-expectations-but-how-do-you-deliver/">Publishing Perspectives</a> continues its series of digital innovator interviews with a look at TOC speaker, <strong>Dean Johnson</strong> of <a href="http://www.brandwidth.co.uk/">Brandwidth</a>.</p>
<p>Johnson will join <strong>Rhys Cazenove</strong> of <strong>Enhanced Editions</strong> and <strong>Neal Hoskins</strong> of <strong>Winged Chariot Press</strong> to offer some <a href="http://www.tocfrankfurt.com/program/book-apps">ground rules</a> on how to choose which books are the best bet investment-wise as apps; how to select a developer who is a good fit for your goals; and how to promote your apps.</p>
<p>Meanwhile, keynote speaker <strong>Jeff Jarvis</strong> brings the subject of &#8220;publicness&#8221; up for discussion in one of his latest posts on  <a href="http://www.buzzmachine.com/2010/09/26/the-benefits-of-publicness/">BuzzMachine</a> — a reference to his forthcoming book, <em>Public Parts: The price of privacy, the value of publicness</em>. Jarvis will broach this subject in his keynote <a href="http://tocfrankfurt.com/the-end-of-the-parenthesis">The End of the Parenthesis</a> from 5:30 p.m. to 6:00 p.m. in the room Westend I.</p>
<p>TOC Frankfurt will take place next Tuesday, 5 October, at the Frankfurt Marriott Hotel. Space is limited but there is still time to <a href="http://www.tocfrankfurt.com/register">register</a> for more than 25 keynotes and panel sessions on the most important issues facing your company in the digital age.</p>
<p>Remember to use hashtag #TOCF10 to contribute to the discussion and follow the latest TOC Frankfurt news on Twitter. </p>
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