Merchandising/Discovery: Online and Off
9:35 to 10:25 a.m.
Matrix
With the technology-enabled ubiquity of content, our biggest challenge as both publishers and consumers is finding the right content. This panel brings together some of the industry’s most cutting-edge thinkers to look at effective strategies and techniques for connecting books (both print and digital) with the readers who need them. Attendees will learn how to work with reader communities; tips for standing out in the app marketplace; why libraries are a huge resources for book discovery; and much, much more.
Otis Chandler, Goodreads
Jason Illian, Bookshout
Heather McCormack, 3M
Hermes Pique, Robot Media
Moderated by Samantha Missingham, the Bookseller
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