Pricing Digital Content: Publisher and Consumer Perspectives
10:30 to 11:20 a.m.
Matrix
Sales of e-books and book apps are definitely trending upward, but – what about the pricing of these digital products, and the overall profit? Is an upward trend in digital book sales translating to profit? Is there a sweet spot for pricing of e-books, apps, and other digital book content? In this session, panelists will discuss consumer attitudes toward digital content pricing; the tough decisions that publishers face with downward pricing trends and competing with “free”; and what can be learned from creative/experimental pricing models ranging from subscription to crowdsourced/kickstarter like approaches to digital book selling.
Ann Betts, Nielsen Book
Timo Boezeman, A.W. Bruna
Ashleigh Gardner, Kobo Books
Moderated by Ed Nawotka, Publishing Perspectives
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