TOC Frankfurt 2010 featured a full day of cutting-edge keynotes and panel discussions by key figures in the worlds of publishing and technology. From mobile reading and social media to enhanced books and the impact of free content on your bottom line, speakers addressed new business models that have proven successful (and others that have not stood the test of time).
Download the 2010 speaker presentation files, or watch last year’s keynote videos and speaker videos.
| Time | Scheduled Speakers, Sessions and Locations |
| 8:00 to 8:30 | BREAKFAST AND REGISTRATION |
| 8:30 to 9:00 | KEYNOTE: Andrew Savikas:
Stop, Look, & Listen: Why Publishing is About Solving Problems, not Selling Books |
| 9:00 to 9:30 | KEYNOTE: Pablo Arrieta:
Publishing and Reading Beyond Borders |
| 9:30 to 10:00 | KEYNOTE: Douglas Rushkoff:
Program or Be Programmed: Ten Commands for a Digital Era |
| 10:00 to 10:30 | COFFEE BREAK |
| 10:30 to 11:30 | Abraham Murray:
Books in the Cloud - Google's Perspective | Sophie Rochester, Kate Pullinger, Richard Nash, Rhys Cazenove:
The Literary Platform Live: The Importance of Research and Development in Publishing | Ed Colleran, Huw Alexander, et al:
Navigating the Complex Road of International Copyright in a Digital World | Virginie Clayssen:
Changing the Way We Work: Incorporating Digital Throughout the Publisher's Internal Ecosystem | Eoin Purcell:
Putting Your Money & Time Where Your Mouth Is: The Reality of Being SMALL and AGILE |
| 11:30 to 12:30 | Michael Tamblyn:
Shelfless: The End of the Beginning of Retail | James Bridle:
The Form of the Book, and its Aura | Bill Kasdorf, George Kerscher, Graham Bell:
Standards in Flux: What's Happening and What's on the Horizon in the Publishing Standards Landscape | Sheila Bounford:
How Technology is Changing Your Relationship with Your Readers | John Oakes:
Checking in with OR Books: Alternative Publishing - A Case Study |
| 12:30 to 1:30 | LUNCH BREAK |
| 1:30 to 2:30 | Richard Padley:
Mobile Delivery Options: An Overview | Nick Ruffilo:
Can Metadata Save Publishing? | Liza Daly:
EPUB Evolutions | Dominique Raccah:
The True Costs of Going Digital | Javier Celaya, Carmen Ospina, Patricia Arancibia, Ana María Cabanellas:
The State of Spanish Language Digital Publishing |
| 2:30 to 3:30 | Hadrien Gardeur:
Connecting Bookshelves | Neal Hoskins, Dean Johnson, Rhys Cazenove:
Book Apps: An Overview | Ann Betts:
Digital: e-books and their impact on the global market | Reda Sadki:
Publishing for a Cause | Cheng Han, Zhou Hongli:
State of Change — Digital Publishing in China |
| 3:30 to 4:00 | COFFEE BREAK |
| 4:00 to 5:30 | Ignite! hosted by Richard Nash |
| 5:30 to 6:00 | KEYNOTE: Jeff Jarvis:
The End of the Parenthesis |
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