Can Metadata Save Publishing?

1:30 to 2:30 p.m.
Westend II

With hundreds of thousands of books being published each year, how will yours be found? The effectiveness of traditional marketing and publicity campaigns seems to be waning, and the experiments in social media outreach are, well, experimental. But, there is a less expensive, and more accurate way of making your books more visible to consumers: metadata. By furnishing the retail supply chain (the existing supply chain, and those yet to come) with clean and accurate metadata, your titles stand a better than ever chance of standing out to the right readers. Don’t get left behind! It isn’t difficult and the upside is great. Come discover the key to your future success.

The Speaker

Nick Ruffilo is CIO/CTO of BookSwim.com. Since 2008, he has worked to aggregate multiple sources of data, as well as gather internal data to redefine the internal recommendation engine of BookSwim. In 1998, he helped found CheatWorld.com — an online video game cheats website that utilized early forms of metadata for recommendations. He also worked toward defining metadata standards for the financial industry from 2001-2008.