Changing the Way We Work: Incorporating Digital Throughout the Publisher’s Internal Ecosystem

10:30 to 11:30 a.m.
Liebig

Even if digital sales are growing significantly, many people in publishing groups continue to prioritise printed books, and are “suffering” digital change, rather than embracing it as an exciting opportunity. Digital change affects everybody in a publishing company, whatever his/her activity or decision making authority.
In this session, we will explore changes at different levels within a publisher’s ecosystem, and provide strategies to help publishing houses manage an harmonious coexistence of both digital and print at each level, and evolve from a 100 % printed books oriented practice to a multisupport-oriented one.

The Speaker

Virginie Clayssen has worked in the fields of video, computer graphics, CD-Rom and Web design. She has vast experience as a freelance online and offline product manager and has collaborated with several book publishers on CD-Rom and web site projects. Virginie has also been a lecturer on multimedia screen-writing (ADAC) and web culture (ESAT). Since January 2008, she has been working with Editis, the second largest French publishing group, where she is the senior digital development manager. She has also authored two books: “Zoom sur Internet” (1999) and ” Zoom sur les médias” (2002).