Putting your Money & Time Where Your Mouth Is: The Reality of Being Small & Agile

10:30 to 11:30 a.m.
Königstein III

Everyone says that the way forward is through communities and verticals. Everyone says that in the modern environment of cheap publishing and easy access to audiences, small and agile actors have an advantage over big ones. But what does it take to create a community and be agile if you are a small player?

Eoin Purcell will look in detail at how small players can build a community of interested readers around a content niche using his hard learned lessons and experience from The Irish Story, an Irish history community and publisher.

Eoin will look at questions like:

• What are the challenges?
• How important is money?
• How is it going?
• Where is it working?
• Where is it failing?
• What can you learn?

The Speaker

Eoin Purcell is a publishing industry analyst who has worked as a commissioning editor for Mercier Press and Nonsuch Ireland. He contributes columns to The Bookseller magazine and writes a publishing-focused blog at www.eoinpurcellsblog.com.