How Technology is Changing Your Relationship with Your Readers

11:30 a.m. to 12:30 p.m.
Liebig

Book buying customers now have far more choice, and wield far more power than 30 years ago. And that’s not just choice of books – but choice of what to do with their time, period. Our changed consumer culture demands a different level of responsiveness from those of us still engaged with supplying physical books to resellers and end users. In this session, Sheila will discuss steps that publishers can take to keep customers happy within the new paradigms of physical book supply.

The Speaker

Sheila Bounford is Deputy Managing Director of the European book distribution company NBN International (NBNi), owned by the Rowman and Littlefield and NBN Group of Companies. Since she joined NBNi six years ago, the company has more than doubled in size and during 2010 – in response to ongoing upheaval in the book supply chain, and changing customer and publisher needs – Sheila has been part of the team leading NBNi through a major infrastructure investment and expansion project in order to best position the business for the next decade. She previously served as Executive Director of the Independent Publishers Guild (IPG) – the UK’s membership organisation for independent publishing companies.