Stop, Look, & Listen: Why Publishing is About Solving Problems, Not Selling Books

8:30 a.m. to 9:00 a.m.
Westend I

Customers aren’t in the market for “content.” They want compelling products and services that educate, inform and entertain them — or simply make their lives easier and better. As the markets for those customers become increasingly global (and relentlessly mobile), understanding what the forces of change at work mean for them can help shape the right strategy for you.

The Speaker
Andrew Savikas is the VP of Digital Initiatives at O’Reilly Media, and is the Program Chair for O’Reilly’s Tools of Change for Publishing conference. He blogs at toc.oreilly.com, and is also a regular contributor to the O’Reilly Radar blog. Andrew leads the digital publishing and e-book program and strategy for O’Reilly Media, including both print and digital production of all O’Reilly books.