The True Costs of Going Digital

1:30 – 2:30 p.m.
Liebig

There’s a growing perception/myth that digital is cheap. This from-the-trenches presentation looks at the dollars and cents of digital transformation and the true costs to book publishers of running two companies. How much do different kinds of digital initiatives actually cost? What’s actually involved in creating some of these products? What does the revenue side look like right now? Where are the most costs and where’s the most revenue? What are the implications thereof? How are different publishers engaging with these costs and opportunities?

The Speaker

Dominique Raccah is the publisher of Sourcebooks, the company she founded in 1987 and is now the largest trade book publishing company in the country. From that small start, Raccah has directed a continuously growing entrepreneurial company that morphed into a general trade house which happily produces everything from bestsellers in fiction, to number one titles in both baby names and college guides, fourteen New York Times Bestsellers and more than twenty national bestsellers. Sourcebooks attitude of innovation, pioneering a line of cutting edge bestselling mixed-media titles (MediaFusion) that led to an early involvement in digital book projects, and more recently iPhone apps, enhanced digital books and many digital partnerships. She is excited about taking a leading independent book publisher into an evolving digital landscape. Dominique currently serves as co-chair of the Book Industry Study Group.