Promoting products from the infinite shelf: Richer metadata for e-book marketing

12:00 to 12:45 p.m.
Westend II

E-books remove a limitation from the physical book supply chain — the limited length of the bookshelf. So publishers need no longer compete for access to the retailer’s physical store space. But with e-book numbers exploding, how does a consumer discover what’s available and make a selection? How does a publisher make its titles stand out? Through a series of lightning talks, this session looks at ensuring your products appeal to their potential purchasers, and at rich book metadata and the methods that can be used to deliver it to supply chain partners.

The Speaker

Graham Bell is chief data architect for EDItEUR, the global metadata standards body for the book, e-book and serial supply chains. He leads EDItEUR’s standards development work,with primary responsibility for ONIX for Books, the widely-used metadata communication standard for the book trade. He previously worked as a senior IT manager for HarperCollins in the UK, where he was involved in numerous e-book, e-audio, POD and metadata initiatives.