The book as a startup

12:00 to 12:45 p.m.
Gold II

Book publishing has more new product introductions than any other industry on the planet, yet it is a business organised around 16th century technology with a 19th century business model trying to remain relevant in the 21st century. In this session, business book author and publishing consultant Todd Sattersten offers a new approach for breaking down the institutional barriers and helping the industry move forward.

The Speaker

Todd Sattersten is the founder of BizBookLab, a company that helps publishers and authors identify, develop, and launch business books around the world. He is the former president of business book retailer 800-CEO-READ and the co-author of The 100 Best Business Books of All Time. He just launched Every Book Is A Startup, a Real Time project with O’Reilly Media.