The future of e-books is in the cloud, not e-readers – What publishers need to know
11:10 to 11:55 a.m.
Platinum I
The growing popularity and adoption of tablets and smartphones shows a new direction in the e-book business. In this presentation, the authors will try to convince the audience that e-readers will be obsolete very soon, making room for a new way of distributing ebooks – from the ‘cloud’. The following aspects will be discussed:
- What existing ‘cloud’ applications let us believe in cloud reading concept?
- Cloud reading – what is it?
- Convenience
- Availability
- How cloud reading could boost profit to your e-book business
- Users’ loyalty
- E-book as a service, not a commodity
- What business model will let you compete with major Internet players?
- Lessons learned from the Legimi.com e-book store
The Speakers
Mikolaj Malaczynski is co-founder and CEO of Legimi, a Polish company designing cloud technologies enabling access to content from mobile devices. The software projects in which he has been involved have been awarded at the international level (Imagine Cup Korea 2007, France 2008). Mikolaj has authored numerous publications concerning e-reading applications and is an activist for open reading platforms and open standards.
Mateusz Frukacz is co-founder and executive director of Legimi, a Polish e-books store that offers ‘cloud’ reading apps for tablets, smartphones, e-readers and desktop. Mateusz is a designer and analyst of IT systems, responsible for contacts with partnership companies and product offers. He has worked with mobile technologies since the beginning of his professional career and gained experience in various projects, including the navigation system for the visually impaired.
