TOC Frankfurt Social Media Workshop

NEW! Social Media Meets Publishing Workshop on Thursday, 13 October 2011
At the Frankfurt Book Fair Congress Center, Room Illusion.
Click here to register!

TOC’s Social Media half-day workshop will offer a wealth of information, social media marketing case studies relating to publishing, best practices, and “how-to’s” for the rapidly evolving, and increasingly crucial social media channels.

Speakers will include:

• Aliza Sherman, Founder of digital and mobile strategy consultancy, Mediaegg
• Arne Klempert, Director Digital at Fleishman-Hillard
• Julia Lampam, Associate Director-Corporate Communications, John Wiley + Sons
• Samantha Missingham, Head of Audience Development for the Bookseller
• Julia v. dem Knesebeck, Founder and CEO of Bilandia

TOC’s Social Media Meets Publishing Workshop will feature experienced social media practitioners, as well as leaders from within the publishing industry who have mastered the art and craft of integrating social media tools and platforms into their overall marketing and publicity initiatives.

Sessions will include:

9:00 – 9:40 a.m.
Seven steps toward an effective social media marketing strategy
Aliza Sherman, Founder, Mediaegg

9:40 – 10:20 a.m.
Social media marketing: A cross-cultural perspective
Arne Klempert, Director Digital of Fleishman-Hillard Germany

10:20 – 11:00 a.m.
CASE STUDY: Integrating social media into a global marketing strategy at John Wiley & Sons.
Julia Lampam, Associate Director, Corporate Communications for Wiley’s EMEA region

Introducing: The New Reader. The New Audience. The New Consumer. Thanks to social media and networks such as Facebook, Twitter and YouTube, people are consuming content – and information about content – in entirely new ways. Web pioneer Aliza Sherman will take you through 7 concrete steps you can take as you think about and develop your strategy and social media marketing plan. Sherman will cover best practices and provide a framework for how to think about social media five years after it disrupted the Internet. This dynamic presentation will lay the groundwork for understanding and leveraging the information you learn in subsequent sessions and put you in the right frame of mine to get the most out of social media.

11:00 – 11:30 a.m.  BREAK

11:30 a.m. – 12:10 p.m.
Helping authors help you: Providing social media training and support for authors
Julia v. dem Knesebeck, Founder and CEO, bilandia

12:10 – 12:50 p.m.
CASE STUDY: Increasing the numbers and reach of FUTUREBOOK’s audience via social media
Samantha Missingham, Head of Audience Development, The Bookseller

12:50 – 1:30 p.m.
Social media policies and legal considerations for your work place
TBA

1:30 – 2:00 p.m.
GROUP Q+A: Trends and predictions for social media tools and platforms

If you’re new to the world of social media looking for information on how to get started, or an expert wanting to learn where social media is headed, you won’t want to miss TOC’s Social Media Meets Publishing Workshop.